MÉXICO CITY, MÉXICO // After working for 10 years in advertising agencies in Spain, first as an art director and then as a creative director, he decided to change clients for students and began to develop his professional career in the academic world.

He has taught creativity courses at the Camilo José Cela University and at the Escuela Superior de Comunicación in Madrid, has been a visiting professor at the Pelita Harapan University in Jakarta (Indonesia), has lectured at the TEC and UNAM (Mexico), has led numerous international workshops (San Francisco, Gothenburg, London, Berlin, Barcelona, Mexico City…) and has directed various Masters in Design, Communication, Innovation and Strategy at the Istituto Europeo di Design in Madrid.

He is currently one of the founding partners and director of the Academia Mexicana de Creatividad.