Branded Entertainment & Content
Alexandre Abrantes
Group Creative Director
FCB New York
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Alexandre Abrantes

NEW YORK, USA // As the #1 Creative Director in the world in the 2023 The One Club Global Rankings and one of the most awarded Creative Directors in the world in 2022–Alex has continued to prove that his talent pushes the confines of creativity while serving as an economic multiplier for clients.

He was crucial in fueling organic growth from FCBNY’s AB-InBev business. His leadership on Cannes Lions 2023 Entertainment for Sports GP Winner DREAMCASTER, coupled with the development of a physics-bending experience for Michelob ULTRA featuring tennis legend John McEnroe in McEnroe vs McEnroe – has led AB-InBev to multiple Grand Clio awards, and more importantly, to further expand its business.

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