DUBAI, UAE // “When ideas come first, everything great follows suit.” This is the philosophy that Alok Gadkar has been a firm believer of for over two decades and used to transform a wide range of business portfolios.

Having been on several award juries like the Health & Wellness Jury at Cannes Lions 2018, the Grand Jury at the New York Festival, Global Awards, Clio Health, Ad Stars and also the KYIV Festival, he has a keen eye and a relentless passion for world changing ideas, and work that not just stands out, but sets industry standards.

He has also taken the stage as a guest speaker at Cannes Lions, Dubai Lynx and Mena Cristal. In 2017, he was named in the top 10 ECD’s by the B&W Report.

He owes a great deal of his love for perfection to the prestigious JJ School of Art where he graduated with a BFA Degree. His career and love for powerful communication spans across successful stints at Mudra Communications (DDB), Enterprise Nexus, Lowe MENA, Leo Burnett and the Classic Partnership, where he is the Executive Creative Director and Managing Director. Being an all-rounder in this industry starts with having expertise in various categories.

Alok has spearheaded work on fashion brands like Splash and Iconic, healthcare leaders like Aster, Medcare and Dubai Health Authority, and for culture shifting pioneers like The Times of India and Economic Times. His “ideas first” approach has led to many of the pieces, campaigns and initiatives he has brought to life see success at Cannes Lions, D&AD, D&AD Impact, One Show, Clio, LIA, The Global Awards, New York Festivals, AME Awards, Ad Stars, Dubai Lynx, MENA Cristal, and AAAI Abby Awards.

But his journey is far from over.

*Executive juror