LONDON, UK // André Laurentino, better known as Dedé, is the Chief Creative Officer of Ogilvy UK and member of Ogilvy’s Worldwide Creative Council. Brazilian born Dedé was one of Brazil’s most awarded art directors for 10 years. In 2003, he became a copywriter and soon went on to win the same accolade in his new role.

He moved to the UK in 2011 and, in 2014, joined Ogilvy UK as Global Creative Director for Unilever. Throughout his career, Dede has done award winning work for brands such as Volkswagen, Havaianas, Audi, adidas, VISA, Dove, Hellmann’s, GSK, Sipsmith’s and many others.

He has 43 Cannes Lions to his name, as well as Clios, D&AD and The One Show pencils.

Alongside his career in advertising, Dede is a published authora novel in 2005, a collection of essays in 2017, drawings in 2023), wrote TV series for Globo TV – Brazil’s largest TV network and was a columnist for newspaper O Estado de S. Paulo for 10 years.