LOS ANGELES, USA // Andrew grew up in Diamond Bar, California, in the shadow of Hollywood. His obsession with both television and graphic design came together like the chocolate and peanut butter of a well-known candy bar when he discovered entertainment advertising 20 years ago. Early in his career, he became Creative Director of the UPN account and established iconic looks for “America’s Next Top Model”, “Veronica Mars” and “Girlfriends” to name a few.
Over the years, he has worked at many agencies, working with some extremely talented people on both the agency side and the client side. One of Andrew’s proudest professional accomplishments has been leading the creative development of Netflix’ Narcos franchise from the series launch, up to the latest season of “Narcos Mexico”.
Andrew started Rhubarb three years ago in response to the rapidly changing entertainment advertising landscape, along with co-founder Cain Calderon-Leon. Together they have created a dynamic agency that prioritizes creativity from diverse points of view, and has a more collaborate approach to relationships with clients. These values have been key to Rhubarb’s success, and has led to being honored by Clio numerous times, as well as receiving other accolades and awards.
Andrew is an advocate for adopting shelter pets, and he is usually found hanging out with his dog Erwin. He avoids bad coffee and mean people, and gravitates towards Diana Ross and marshmallow Peeps.