NEW YORK, USA // Ann Wool has more than 20 years of experience in sponsorship and entertainment marketing. She has executed numerous award-winning domestic and international campaigns to help clients push the boundaries of creativity, and help them achieve their marketing goals in the sports and entertainment worlds. A veteran of 12 Olympic Games, managing high-profile, complex global campaigns that build and protect brand reputations is a core specialty that Wool has honed throughout her career.

Wool’s team at Ketchum Sports and Entertainment oversee a wide variety of brand campaigns in targeting a vast range of target audiences including Pepsi, P&G, Liberty Mutual Insurance, Oakley, IBM and Chase. Wool is currently leading a team developing sports sponsorship strategy and activation for Gillette across a number of global properties.

Recently, Ann provided senior counsel for the P&G “Thank You Mom “ global program for the Sochi Winter Olympic Games 2014. For London 2012, she led Kellogg’s widely acclaimed “From Great Starts Come Great Things” program. Ann oversaw the strategy to handle critical international attention surrounding the 2008 Beijing Olympic Torch Relay for Lenovo, as well as managing a two-year, 14-country activation plan which achieved 40% increase in global brand awareness. Ann is often quoted in sports marketing articles and was recognized by Sports Business Journal in 2012 as a Game Changer in sports.