NEW YORK, USA // A force in the global creative landscape, Ashley Rudder blends brand innovation and insight with a deep understanding of the creator economy. Already a 12-time award-winning creative and 2023 AdAge Leading Woman Honoree, her current role as Chief Creator Officer at DNY and SociStudio allows her to lead the charge in redefining modern creative strategy by uniting brands with digital-first solutions that resonate in a fast-evolving world.

From her roots as a Global Creative at MAC Cosmetics, and then to Whalar, Ashley’s career is credited with bringing unrivaled success to brands, creators, and platforms with a perspective that is very unique from other creative leaders in the industry. Her pioneering work includes building measurable, scalable digital ecosystems that amplify brand narratives that are rooted in culture, not just (suggestion to add “just” to emphasize culture but not ignore category) the category. Most notably through groundbreaking campaigns like Martha Stewart’s viral TikTok debut for Clé de Peau Beauté, which redefined benchmarks in influencer marketing.

Ashley’s expertise lies in navigating the intersections of content development, social media, and commercial marketing strategies. Her work is deeply rooted in creating equitable opportunities within the creator economy, advocating for diverse voices, and crafting authentic brand connections.

Beyond her executive role, Ashley serves as a thought leader and industry advocate. Her jury positions at Cannes Lions, D&AD, and now the Clio Awards, underscore her commitment to excellence in advertising and creativity. A sought-after speaker and mentor, she champions the future of marketing through the lens of cultural fluency and social impact.

Based in New York, Ashley draws inspiration from her family, the creative community, and the
ever-changing pulse of the digital world.