NEW YORK, USA // Avery Baker is Chief Brand and Marketing Officer for Tommy Hilfiger worldwide, a position newly created in 2014. She is responsible for leading brand-building initiatives that drive business growth, consumer relevance and global alignment. Working from the Amsterdam headquarters, Avery oversees global marketing and communications, creative services and creative direction for product design.

She has been instrumental in developing Tommy Hilfiger as a leading global lifestyle brand, holding multiple roles in the New York and Amsterdam offices since she joined the company in 1998. Prior to Hilfiger, Avery worked for Swatch SMH and spent a year working in Taiwan for The Taipei International Alliance. Avery graduated from Northwestern University with a B.S. in Communications in 1993.