AMSTERDAM // Benjamin joined Heineken in 2018 and leads activation and relationships across the UEFA Champions League, UEFA Europa League, Rugby World Cup, Heineken Champions Cup and UEFA EURO 2020 for the world’s most global brewer.

Prior to relocating to Amsterdam he spent five years leading the strategic direction and execution of all sport, music and entertainment marketing efforts for consumer electronics giant Samsung in the U.K & Ireland where he led the award winning Galaxy 11, School of Rugby and School of Rio campaigns as well as growing social media channels from 170k to over 2.4m fans via innovative firsts in collaboration with Facebook, Twitter, Vice and Google.

Prior to switching brand side Benjamin began his career with rights holders the PGA European Tour & The FA before moving into agency life at CSM Sport & Entertainment. In addition to his work with Heineken and Samsung he has led campaigns and brokered multi-million pound partnerships for the likes of GSK, Lucozade Sport and Subway with some of the world’s leading federations and talent.

Ben graduated with a degree in Sports & Business from Kingston University in London and Grand Valley State University in Michigan. He lives in Amsterdam with his wife and two children and is an avid golfer, England Rugby and Arsenal fan.