New York, USA // A strong interest in innovation (he is listed on six patents) led Bill Pauls to SapientNitro, where he serves as Executive Creative Director for the Southeast.

His current focus is storytelling across channels, experiences, and platforms – primarily for Fortune 100 brands like AT&T, The Home Depot, UPS, Coca- Cola, and CIGNA. Previously he was EVP/Executive Creative Director at BBDO.

Bill spent the first years of his career as an art director, then ‘switched majors’ to copywriting. His work has been recognized by Cannes Lions, Communication Arts, D&AD, The One Show, the Emmys, and even the United Nations through its New York Festivals partnership.

He enjoys speaking at colleges and industry events like SxSW.