Brand Creative
Camille Hackney
Chief Partnerships Officer
Atlantic Records
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Camille Hackney

NEW YORK, USA // Camille Hackney currently holds the dual title of Chief Partnerships Officer, Brand Partnerships & Commercial Licensing at Atlantic Records and Head of the Global Brand Partnerships Council for Warner Music Group headquartered in New York City. She is responsible for cultivating strategic partnerships for Atlantic and its diverse roster of top-notch artists with the goal of marrying musical talent with prominent brands to create impactful campaigns and drive revenue for artists and the label. She has secured campaigns with companies including American Express, Pepsi, Google, Stellantis, Apple, Citibank, Starbucks, AT&T, Puma, LVMH, Samsung, SC Johnson, the NBA, NFL, NHL, NCAA and countless others and worked across the advertising and marketing agency community. In her position at Warner Music Group, she leads a global team of brand partnership and commercial licensing executives to source global deals for the hundreds of artists signed to the various Warner Music Group labels and licensees around the globe. Ms. Hackney also proudly serves as the President of the Warner Music Group Blavatnik Family Foundation Social Justice Fund (WMGBFFSJF). Structured as a 501(c)3, with a ten year, $100million funding commitment, the WMGBFFSJF invests in organizations around the globe that build more just and equitable communities and create real change in the lives of historically underserved and marginalized people. The sustained, long term investments focus on three key strategic pillars: education, arts and culture, and criminal justice reform.

Prior to her various roles at the Warner Music Group, Elektra Entertainment Group and East/West Records, Ms. Hackney held analyst positions at HBO in the marketing research department and at Merrill Lynch (now Bank of America) in the municipal finance division. Ms. Hackney earned her M.B.A. from the Harvard Business School and prior to that, she earned her A.B. in Economics from Princeton University.

Ms. Hackney serves on the Board of the Recording Industry Association of America (RIAA) and the Board of Trustees at The Trinity School in Manhattan.

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