PARIS, FRANCE // Born in a place that no longer exists, Carmen is an award-winning, Independent Executive Creative Director who believes in creative excellence as a global force for good. Across her 18+ years of experience, she has led and collaborated with cross-functional teams for some of the most influential companies in the world.
She is currently contracted as Executive Creative Director for Kin, a creative company designed to advance social change through culture by partnering with brands, organizations, and innovators to create bold, transformative, and purposeful work.
In parallel, as Founder and Executive Creative Director of Love Collective, she partners directly with brands, tech companies, artists, and creative agencies, providing Creative Direction, copywriting, and cultural insight for brands like Apple, Netflix, and “Got Milk?”
Previously, she was Creative Director at Deutsch LA, where she led Mattel’s social business and developed a highly-awarded animated series for the #MeToo Movement.
At CP+B, she was responsible for defining brand narrative for Infiniti Global, through powerful visual storytelling and the launch of their Innovation Lab.
Prior to that, she was recruited by TBWACHIATDAY LA to open the agency’s first international office in Mexico City, CHIATDAY MX. There, she served as Co-Founder and Creative Lead for a sports-marketing agency designed specifically for Gatorade.
After managing the Mexico/LatAm creative department for a couple of years and winning enough new business to solidify the agency’s client portfolio, she transferred to TBWACHIATDAY LA, where she created the highly-awarded GRAMMYs campaign “Witness Greatness,” featuring Kendrick Lamar.
Carmen’s work has been recognized at Cannes Lions, D&AD, Clios, Muse, One Show, AICP, the Andys, the Webbys, and other major advertising festivals but her highest honor is still creating compelling, culture-forward content that audiences actually want to engage with.
When she’s not making brands famous, she’s a voracious student of arbitrary interests that range from jazz solos to dirty words in French.