DALLAS, USA // Charlotte Jones Anderson is the Executive Vice President and Chief Brand Officer of the Dallas Cowboys Football Club. She oversees all strategies and applications surrounding the team’s brand. Working in the front office since 1989, Anderson’s experience has enabled her to become one of the most innovative and versatile executives among women in professional sports and executives as a whole.
Her vision and direction guides the Cowboys in brand marketing, fan engagement, stadium design, entertainment, licensed apparel, cause marketing, and community relations. She contributed to the design of the new Dallas Cowboy’s World Headquarters, training facility and the Ford center in Frisco.
She has also played a prominent role in shaping the design, décor, sponsor integration and overall presentation of AT&T Stadium. Under Charlotte’s guidance, AT&T Stadium has played host to some of the highest profile sports and entertainment events in the world – among those are Super Bowl in 2011, the 2010 NBA All Star Game, the 2014 NCAA Men’s Final Four, the annual Cotton Bowl Classic, the first-ever College Football Championship game in 2015, the Academy of Country Music Awards, and the record setting WWE’s WrestleMania 32. Last year Charlotte was instrumental in producing the first Cowboys Christmas Spectacular, which was a weekly holiday performance for the community at The Star that showcases the Dallas Cowboys Cheerleaders along with original and classic Christmas music. Most recently Charlotte was instrumental to the successful hosting of the 2018 NFL Draft at AT&T Stadium. This event set attendance and viewership records as well as the opportunity to leverage the excitement to engage the Arlington ISD and community in a massive goodwill effort that garnered over 1 Billion social media impressions.
She is Chairman of the NFL Foundation and serves on the NFL Personal Conduct Committee and was most recently asked to serve on the NFL’s Health and Safety Committee. Concurrently, she is President of the Dallas Cowboys Cheerleaders and also serves as President of the Gene and Jerry Jones Family Foundation and the Gene and Jerry Jones Family Arlington Youth Foundation. From 2010-2014, she served as the first female chairman of The Salvation Army National Advisory Board.
Today, her spirit of involvement in the local community includes leadership positions in a wide variety of organizations. She is passionate about youth sports health and safety, art, fashion and philanthropy.
Charlotte is a graduate from Stanford University where she earned a degree in human biology. She is a native of Little Rock, Arkansas, and a mother of three children.