NEW YORK, USA // Christina leads Verizon’s experiential marketing across the company’s brand, consumer and business organizations. She leads a teamthat creates and produces differentiated and breakthrough brand activations leveraging themost prestigious Sports, Music and Entertainment properties and venues. Christina has spent her career building purposeful and scaled fan and customer experiences ranging fromphysical, virtual and hybrid with a laserfocus on socialresponsibility.
Christina sits at the intersection of music, sports, entertainment and production developing and coordinating marketing programs across consumer and fan touchpoints. She was instrumental in standing up an incredibly impactful program, Pay It Forward Live, during the pandemic connecting fans to theirfavorite artists while supporting SmallBusinesses. And as a champion of female voices, Christina also created a virtual music series featuring all female artists exclusively for Verizon customers. She and herteamcontinue to transformfan experiences by placing the Verizon 5G network into the center of all activations demonstrating to fans how the power of the network impacts how we experience and consume entertainment and live events. She and herteam work with some of the world’s biggest music artists and sports/entertainment brands suchNFL, WaltDisney Company, IndyCar, Epic Games and broadcast partners to pull off virtual and hybrid experiential activations, breaking records withmillions of fan engagements.
Prior to Verizon, Christina spent her career within the sports and entertainment industrymanaging and leading sponsorship and experiential for brands,AT&T and JP Morgan Chase.
Christina was a principal in a branded entertainment agency, Fearless Entertainment which focused on connecting brands with fans throughmusic and entertainment. With a drive to leverage investments inmusic, she created and executive produced a brandedmusic series thatran on MTV for six years with over100episodes featuring artists such as;AlishaKeyes, John Mayer, Maroon 5 andmanymore. She grew the clientroster by securing branded content programs with McDonalds,Amex and Ford leading to agency acquisition by TBA Global.
Christina’s work has earned several industry awards ( Ex, Clios, Webbys,ADC,Andy & One Show) and she has been recognized byBillboard as an honoree on the 2022 Power List. Dedicated to accurate female representation inmusic andmedia, Christina supportsANA’s SeeHer and sits on the SeeHerHearHertask force. Outside of her work with Verizon, she continues to volunteer hertime and expertise with veteran organizations and theNYC Ronald McDonaldHouse.