SINGAPORE // Corey Cruz is a creative director at Wunderman Thompson.

She used to be a scientist in a biotech lab, where they were attempting to create edible vaccines. Imagine how useful that could be right now. These days, Corey’s humanity-saving deeds are more along the lines of brainwashing people to wash their hands (buy more soap!), be smarter (drink this milk!), and dance like the entire internet is watching.

She started her advertising career as an art director right out of internship at TBWASMP in Manila, where she and her partner bagged the Philippines’ first Young Lotus metal at Adfest. She later moved to BBDO Guerrero/Proximity Philippines where she rose up to become Proximity Head of Creatives and picked up a lot of metal along the way.

She was Regional Creative Director at Digitas Singapore, where she oversaw the creative output in 7 countries in APAC, and grew the creative team from a single art director to a diverse, multinational team handling social, digital, and on-ground campaigns, with capabilities for concepting and producing content in-house and in real time, helping the agency win gold for Agency of the Year. Thrice.

Corey was featured in Where are the Boss Ladies?, a worldwide initiative to highlight female executive talent in advertising, and was dubiously named as one of Cosmopolitan’s Fun, Fearless Females. Thanks for coming to her TED talk.