DUSSELDORF, GERMANY // Darren is the Chief Creative Officer and Managing Director at BBDO & Proximity Worldwide Dusseldorf since joining the BBDO group in 2012. 

As well as managing and guiding the agency of 350+ staff Darren is also directly responsible for the 100+ creative department which consists of a international group from over 20 countries and disciplines such as art, copy, design, user experience, creative technologist and producers. 

This enables Darren and BBDO to lead projects from brand positioning and TV spots to mobile application development. 

Darren’s background gives him unique perspective on marketing and innovation. He started his career over 20 years ago as a programmer and worked his way in to creativity and advertising making creative director 10 years ago. 

Since starting in advertising Darren has worked in some of the most award winning agencies in the world, bridging the gap between traditional and digital creative in cities such as London, Amsterdam, New York, Toronto and now Düsseldorf. 

Darren has also been lucky enough to work on some on the worlds most iconic brands, such as Snickers, BBC, Adidas, Braun, Smart, Axe, Microsoft and Nike, winning awards in shows such as Cannes, LIA, Eurobest, Webby, D&AD, ADC, New York Festivals and One Show. 

One of Darren’s passions is pushing creativity and technology closer together and inspiring people in the advertising industry, in 2010 he set up a user group on linkedin, which today is the largest Creative Technologist group. 

When Darren finds the time he likes to write, he is a published author of two books and has written over 100 printed trade articles on digital and design. 
He of course also likes to spend time with his wife and his two children.