MUMBAI, INDIA // Debdatta started her career as a copywriter at a leading e-greeting website, moving up the ranks to Creative Team Lead. A move to Mumbai led her to V-ROK Communications, an advertising agency doing exciting, award-winning work in healthcare.

A sci-fi aficionado with a passion for problem solving and a love for words, Debdatta felt right at home – in a world that balances creativity and science, the rational and emotional.

12 years on, a clutch of awards, multiple TVC, DVC and Print campaigns later, Debdatta is still like a kid in a candy store when presented with a new brief or a multi-agency pitch.

As Creative Director at V-Rok Communications, Debdatta plays a crucial role in creative strategy for new brand launches, awareness campaigns, TVC, DVC across the spectrum spanning multiple geographies.

With a belief that communication today is more important than ever, that connecting with the audience regardless of screen size is the only way forward, Debdatta strives to give each brand a unique voice so they can stand out.