BIRMINGHAM, USA // Fearless believer in making an impact, Diana is a transformative leader at the forefront of business, culture, and innovation. She has a two-decade-long proven track record of effective brand, corporate and experience strategies that won in culture, drove transformation at scale, reshaped categories and fast-tracked business growth. She is a proud catalyst of creatively minded and fiercely ambitious organizational cultures.

Diana is currently Global Chief Strategy Officer at MRM, where she is leading the global strategy practiceand living her geek dream), with a focus on modern relationship marketing, digital marketing, customer experience and creative commerce. She is relentlessly driving connectivity between strategy, data science and analytics, creative and technology, alongside a stellar teams of subject matter experts. In her role, she also continues to be a dedicated C-suite advisor on applied innovation as well as a passionate advocate for diversity, borderless ways of working, and women in tech.

Diana’s iconic work has been consistently recognized for creativity, effectiveness, and sustained success with more than 50 awards, by the Effie Awards – including 4 Grand Prix, Cannes Lions International Festival of Creativity – including Cannes Effectiveness, WARC Award for Innovation, Fast Company Brands that Matter, Best of CES, Best of Super Bowl, Biz “Most Powerful Women”, The Drum “Top Planning Directors in the World” and more. She’s a true globalist, having worked on both deeply local and massively complex global brands – with extensive B2C and B2B experience across multiple categories including automotive, telecom, financial services, retail and consumer goods, and across multiple clients, including General Motors, Mastercard, Sanofi/ Opella, Vodafone, The Coca-Cola Company, Yum! BrandsKFC, Pizza Hut), Beko, UniCredit Bank. Juror in Effies, Euro Effies, Cannes Lions, Gerety Awards.

Certified in Corporate Innovation by the Stanford Graduate School of Business and a former member of Chief – the network for the most powerful women in leadership, Diana has also been an early proponent of women in web3 & AI, advocating for equity, ethics and inclusivity in the space and co-founding the McCann Worldgroup Web3 Practice. She takes pride in being a lifelong learner and stepmom of two incredible daughters.