HAMBURG, GERMANY // With a career spanning over 20 years in the advertising industry, Diether currently works as the Chief Creative Officer at Philipp und Keuntje (PUK), where he started as an Art Director in 1999. As a founding member of this agency, he has played a key role shaping its development working for brands such as Audi, Sennheiser, Rimowa and Lamborghini.

As a triple digit award winning creative, Diether always strives to craft immersive experiences for the consumers, rather than sheer message driven campaigns. Two great examples of this approach to communication can be witnessed in some of his last multiple award winning pieces, the “Audi Test Drive Cube” and the “Rimowa Electronic Tag.”

Diether started his career at Jung von Matt back in 1995 and he is a member of the Art Directors Club Germany since 2004. He has also served as a jury member for the London International Awards and the Cannes Lions.

Diether is originally from Bavaria but he doesn’t like beer at all. On the other hand, he is a globetrotter and film geek. If you have some spare time, say a couple of spare hours… just ask him about travelling or filmmaking. You’ll have to offer him a beer to shut him up.