NEW YORK, USA // Ed Romaine joined Bleacher Report in 2018 and is currently overseeing all of the company’s marketing efforts in order to build on investments and grow the preeminent sports culture brand. He oversees the experience, brand, and design teams to consistently bring to life initiatives emanating from B/R’s content, operations, sales, and other key business groups.
Under his leadership, B/R has become the #1 partner for sponsored content in the sports market, and the #1 partner by engagements in all of digital video. B/R has owned engagement with the brand’s authenticity and ability to create content that resonates with its millennial and Gen Z audience. The company’s loud voice in the sports media world provides the best user experience with both curation and original content creation.
Romaine is a proven sales and branded content executive with more than 15 years of experience overseeing the development and implementation of advertising solutions across digital, mobile, video, social, experiential, and print platforms. Ed sets himself apart not only through his curation of great agency and client-direct relationships, but also through core competencies including team building, ideation, monetization, detail-oriented sell through and execution as well as overarching brand strategy.
Ed began his career in the music industry at Warner Music Group, before moving to Alloy Media+Marketing, Bauer Media Group, and Hearst Media Corporation where he optimized campaign performances for many Fortune 500 clients. Ed then served five years at Conde Nast, where he oversaw Integrated Marketing + Sales Development at both W and GQ US divisions.
In 2016, Ed was appointed Chief Marketing Officer at Kargo Global. His org at the company included product marketing, strategy, research, PR/social communications, creative services, and global experiences. He hosted a podcast, titled Mobilizing Culture, available on iTunes and Google Play.
He lives in New York City with his husband and is a consistent mediator for his family, who has dueling sports allegiances of Boston and Philly.