MADRID, SPAIN // Emilio García currently serves as Marketing Director for Latin America in the NBA. In his roles he is responsible with strategic marketing and planning and oversees the execution of all marketing and digital efforts across Latin America for the League.

Prior to this role Emilio held the position of Director of Marketing Partnership for the NBA in Europe, being responsible for brand management and marketing activation of NBA marketing partners such as BBVA, Garanti Bank, Sport, City of Bilbao and Bimbo. He oversaw all marketing executions for NBA Partners across media (social, digital and mobile), custom content and event activation.

Prior to his appointment as Director of Marketing for NBA Europe, Emilio held senior leadership roles in the areas of marketing and global partnership for the last 10 year, being director of Marketing for top international companies and responsible for creating multi-platform marketing campaigns that created exceptional consumer awareness for multiple brands.

In 2015 Emilio moved to New York to assume his position as Marketing Director for Latin America inside the NBA. A native of Spain who held a BS in Communication from San Pablo CEU Madrid University and graduated in Marketing and Strategic Management by ESADE Business School in Barcelona. Emilio also holds a master degree in Digital Branding from San Pablo CEU University.