WASHINGTON DC, USA //

Prior to Truth Initiative, Eric Asche aspired to take a mixture of career paths. During his early career, Eric tried to take his rock band on a worldwide tour and even attempted to become a professional soccer player. Together, these endeavors resulted in chronic hamstring pulls and continuous jet lag. Later, Eric juggled various entertainment, travel, business, and health-related clients while working in advertising and business development roles. Because of Eric’s quick thinking, his colleagues requested his advice around the clock. Thus, it is in his current position at Truth Initiative where Eric can find all of his dream job qualities in one place. As Chief Marketing Officer, Eric oversees the marketing team and Truth Initiative’s house of brands. In this role, he is able to focus his energy on one mission, produce efficiencies within one team, and makes worldwide headlines through life-saving messaging.

By speaking, seeking and spreading the truth about tobacco, we've helped bring teen cigarette use to a record low of 7 percent!