BARCELONA, SPAIN // Eva Santos is the Chief Creative Officer at Proximity in Spain, with responsibilities over the Madrid and Barcelona offices. She also takes part in Proximity’s Worldwide Creative Council, which she will lead this year. Eva, alongside other creative directors, created past year #masmujerescreativas, a collaborative and independent platform born to promote visibility and equal opportunities for female creatives and help them balance their profession and personal life.

She started her career in one of the first digital agencies in the country (Barcelona Virtual) and then moved on to Proximity Barcelona.

Eva has been leading creativity in this agency from Barcelona since 2007 and in 2014 she widened her scope to include the office in Madrid.

In 2016 Eva was chosen as “Spain’s Best Marketing and Advertising Professional Under 41” by the EFI Club and as “The Woman to Follow” by Anuncios magazine. Eva was included in the TOP 15 best latin creative directors in 2015 and in the TOP 5 best Spanish creative directors in 2017.

Eva has been included amongst the Ad Age’s Women to Watch Europe 2017.

Eva has been a judge in the most important creative festivals (One Show, Cannes Lions –twice-, El Sol -twice-, New York Festival, Lisbon Ad International Festival -President-, El Ojo de Iberoamérica -President-, Volcan Festival in Costa Rica, John Caples, Echo Awards, Festival Antigua in Guatemala…) and along her career she’s gathered more than 100 national and international prizes.

She talks about creativity and innovation at advertising events and universities, amongst others, at El Ojo de Iberoamérica (Argentina), Desachate (Uruguay), Taiwan Creative Week, TAD Colombia or Cannes Lions 2016.