LONDON, UK // Ewan Paterson's very first ad campaign featured Olympic legend Carl Lewis in red high heels for Pirelli Tires. Photographed by Annie Leibovitz the ad was voted one of the 100 best posters of the 20th Century by Phaidon Press. The accompanying film was voted British Television 'Commercial of the Year'.

Since then color television has been invented and Ewan has worked with Aaron Rodgers for State Farm (the campaign that created Aaron's 'Discount Double Check' celebration dance) LeBron James for McDonald's, Luis Suarez for Adidas and most recently five England Rugby legends for the Samsung School of Rugby, a multi-channel campaign that was the most viewed content during the 2015 Rugby World Cup.

A keen sportsman Ewan has played football against England soccer stars, golf against Ryder Cup winners and challenged Carl Lewis to a 100 meter sprint. On all occasions he lost heavily.

In 2014 Ewan and his partners founded BBH Sport.