SÃO PAULO, BRAZIL // Felipe Simi is the CEO and Creative Chairperson of Droga5 São Paulo and, according to the consultancy Scopen, the #1 most admired advertising professional in Brazil. He was a jury member at Cannes Lions in 2019 and at One Show in 2021. In 2020, he was named one of the 50 most creative people in Brazil by Wired magazine, received the “Game Changer” title from Meio & Mensagem for his contributions to the industry, and was nominated for the Caboré Award as a Leader in the Communication Industry in 2022. Simi is also the President of the Diversity Observatory in Advertising, a sectoral entity that brings together 30 Brazilian agencies working on initiatives for the inclusion of underrepresented groups in the communication industry.