DUBAI, UAE // Fred’s an innovative creative leader with a passion for making people feel something through branded messages and communications. A copywriter by trade, Fred’s known for blending imagination with tech expertise to deliver captivating storytelling experiences that push the boundaries of the traditional and the mundane. A quest that began more than 20 years ago, working for different global markets. He pioneered in-house creativity at Unilever as well, as its Global Creative Director, creating standout work for all of its 300+ global brands and was recognised with dozens of international awards for his work for Bentley Motors, Xbox, Sky, Nissan, KFC, Colgate and FOX International Channels.