SAO PAULO, BRAZIL // Gabriel Araujo is Executive Creative Director of Ketchum Brazil. A passionate hands on Creative Director copy based of all sorts of stuff, with an award-winning career spanning many brand categories. As a creative director Gabriel lead agency's creative teams to ensure delivery of world-class strategy and innovation that reflects the speed and velocity required in our exploding PR, Social, Digital and institutional media environment.

In the last 14 years, he’s working for clients like P&G (Gillette, Always, Pampers, Pantene) , Audi, Johnnie Walker, Samsung, LG, Nokia, MSD, Jaguar Land Rover and many others, delivering strategies and ideas that change behaviors and ensure the development of big ideas into multiplatform thought. No matter if we are talking about a traditional PR strategy, a print ad or mobile experiences, websites, online marketing, games and social media strategy.

Gabriel main job is: turn ideas into magic to touch peoples hearts.

Credentials:

Clio Awards, One Show Interactive, One Show, Jay Chiat Awards, Fepi, Lusos, El Ojo Iberoamerica, Fiap, Wave Festival, CCSP, Colunistas, many Shortlists in Cannes Lions, in book Archive Magazine, Archive Best Digital Artsits and also in book of Most Contagious.

Member of the El Ojo Iberoamerica Jury 2013

Member of the Tomorrow Awards Industry Jury 2013

Member of the Profissionais do Ano (Professionals of the year) jury 2014

Member of Ketchum Omnicom Creative Council – 2014

Member of P&G Global Creative Council – 2014

Member of Break Through Awards Jury – 2014/2015

Specialties:

Copywriting, Creative Direction, Integrated Campaigns, PR, Interactive and Digital environment, Branding, Presentations, BTL, Shopper Marketing, Retail, Web Series, Big Idea, Storytelling, Innovation.