SAO PAULO, BRAZIL // Gabriela is a designer at heart, true cancerian, a good listener, a passionate traveler, an avid lover of history and stories, a big fan of color, and a self-proclaimed “over 50” creative art director warrior who believes that big ideas can only come from experience of a genuine insight.
In more than 30 years as a creative working at global and local agencies she built a strong portfolio of work for a variety of clients such as MasterCard, General Motors, Unilever, Nestlé, Ferrero, Coca-Cola, J&J, Monsanto, Bayer, Colgate, Aché, Galderma, AstraZeneca, Pfizer, Sanofi, Janssen, Medley among others. That demonstrates the range of her experience to develop campaigns in different segments across ATL, BTL, POS, digital media, and product innovation for consumer retail, BTB/BTC, and healthcare DTC/HCP.
Dedicated to perfection, Gabriela is always anticipating issues, communicating diplomatically, and keeping up to date with trend innovations and emerging media platforms in order to pursue a goal: to develop more than beautiful visual campaigns, to inspire and collaborate with a diverse group of creatives to create as a team, and to deliver for all clients a relevant and powerful conceptual idea that will resonate with their target audiences.
The past three years in the healthcare and wellness industry have allowed her to use her “caregiver” instincts and become more fulfilled, not only by developing award-winning campaigns for brands and clients, but also as an ACD at Havas Health & You, where she gets to work with the next generation of creatives.
Becoming a role model for other older women in the advertising industry who want to pursue creative professions and stand up to ageism, chauvinism, and other biases that exist within the industry.
Last but not least, there is “Fulaninha”, a brand of colorful bags that she designs and produces when she is not working on advertising. A project, that besides employees only women over 40’s also has a social project to improve health and dignity for homeless women.