NEW YORK, USA // Gabrielle Shirdan is VP Creative Director at McCann NY, molding work for AdCouncil, Ulta Beauty, Delsym and Microsoft – including this year’s Super Bowl spot, voted Most Emotionally Effective. Armed with a passion for crafting authentic and emotionally provocative work, she strives to construct the creative that moves culture forward — the work that both keeps us up at night and also helps us sleep.

Previously, Gabrielle was Creative Director on New Era, Nature Valley (General Mills), Adobe, and Smirnoff ICE at 72andSunny. Prior to that, she collaborated with cultural icon Spike Lee at Spike DDB and throughout her career, she’s helped to build and craft culturally led campaigns for global brands such as; Cadillac, JBL, NYPD, AARP, and Verizon. On the side, she takes great pride in mentoring women and people of color.