MONTREAL, CANADA // Gaetan has been a force in the ad world since he began—first as a media planner, then as a web strategist, and finally as a creative. Shortly after his arrival at Bleublancrouge in 2004, the agency rose to become one of the top five in Quebec. He went on to make his mark with over 100 campaigns that were awarded at Cannes, Créa, One Show, Communications Arts and the New York Festivals. Over the course of his career, he has lent his creative leadership to brands like Astral Media, Burger King, Viagra, The Gazette, the Star Wars Identities exhibition, CCM Hockey, the 2010 Vancouver Winter Olympic Games, FIFA Women’s World Cup, Loto-Québec, McDonald’s, Molson, Nike Hockey, Air France/KLM, Apple Inc., Toyota, and Ubisoft Canada.