BROOKLYN, USA // Greg is the Co-Founder and CCO of Mischief. Greg is going to go rogue and move this missive to first person. I started Mischief because I wanted to create a place where employees and clients could come and do the best work of their lives, with less layers, pretense and other unnecessary complications. Just more of the good stuff. Before Mischief, I was the CCO of BBDO NY, where we were recognized as the most awarded agency in the world. It was also named Agency of the Year at The One Show, ADC and The Webbys. I could go on and talk more about awards I’ve won, such as an Emmy and multiple Cannes Grand Prix, but honestly, it feels really weird in first person. Starting to rethink that choice.