NEW YORK, USA // Guy Bricio is currently Group Creative Director at Grey NY. With a relentless dedication in cultivating insightful, thought-provoking ideas and exquisite craftsmanship and rich background spanning over 15 years in the advertising industry, Guy has made significant contributions across both pharmaceutical and consumer advertising sectors. His career journey has been adorned with over 100 prestigious awards.
In the realm of pharmaceutical advertising, Guy’s creative leadership stands out for its versatility across diverse therapeutic areas incluidng ophthalmology, diabetes, oncology, women’s health, rare diseases, CNS and more, demonstrating an understanding of the complexities inherent in each domain. And while the Pharma industry can seem like a sterile complex beast for many, he believes that ideas should go in the opposite direction to be able to trigger emotion in people and move businesses.
What sets Guy apart is his unwavering commitment to crafting work that not only captivates audiences but also prompts tangible behavioral shifts. His professional journey exemplifies a rare blend of craft, strategic insight, and a passion for effecting positive change through advertising.