NEW YORK, USA // Since 2011, Howard Appelbaum has been President of Nielsen Entertainment, where he leads Nielsen’s portfolio of entertainment information, data, and insight products serving the Music, Games, Book, Home Entertainment and Sports industries.

Prior to his current role, Howard worked at Billboard first as Vice President of Marketing and ultimately serving as President.

Prior to joining Nielsen Entertainment in 2011, Howard held roles as VP of Licensing, VP of Events and COO of Nielsen Business Media as well as President of Brand and Business Development for Prometheus Global Media where he supported Billboard, The Hollywood Reporter, Adweek and a portfolio of trade shows.

Howard began his career in the retail business as partner at Kemp Mill Music, a 43 store Washington D.C. based record retailer, first as Executive Vice President Marketing and then President.  

Based in New York City, Mr. Appelbaum is a graduate of University of Maryland, College Park.