BOSTON, USA // Icaro is a full time dad.

Before fatherhood, he was the US Chief Creative Officer at ARNOLD, the CCO at DDB NY and the founder and CCO of Wieden+Kennedy São Paulo.

Through his career he spent a majority of his time helping brands be relevant within the world of sports, either by leading Coca-Cola’s biggest market effort to date during FIFA’s World Cup 2014, Heineken’s Champion League sponsorship campaigns, Nike’s brand relaunch in his native Brazil or by partnering with all time great Kobe Bryant in multiple creative and marketing efforts.