BUCHAREST, ROMANIA // Ioana Zamfir was born and raised in Bucharest, Romania, where she studied journalism and then quickly turned to advertising, a field she has been in for over nine years.

During her years as a copywriter, she was recognized as Copywriter of the Year in her country by an impressive international jury. She quickly rose to seniorship and then to creative management, as a Group Creative Director of Mccann Romania. This was followed by a new role as Creative Director of Cheil Romania. She has then taken on a new challenge, that of being the Creative Director of MRM//Mccann Romania, the leading digital agency in her country, a position she currently holds.

As a creative who has always sought excellence, recognition for her work came constantly. So she made it a habit to lift the heaviest metals for her country at the industry’s most prestigious award festivals, for an array of different campaigns. Among them: Cannes Lions, D&AD, Clio Awards, LIA, Eurobest, Epica or Golden Drum. Her “Bihor Couture” scored every metal colour at both Cannes Lions and Clio. She has been herself in the juries of Cannes Lions, New York Festivals, Eurobest and Webby’s.

Right now, Ioana is growing creatives to do the next big campaigns of tomorrow. She also enjoys travelling the world, wine tasting, kickboxing, and playing canasta, which is widely regarded as a game for old age.