ATLANTA, USA // Islam’s conviction is that storytelling is a super power. Once harnessed authentically and consistently, it drives brands to penetrate culture and become part of people’s lives.

He has been the driving force behind some of Coca-Cola’s most successful, awarded, and impactful campaigns, both globally and regionally.

His obsession with creating genuinely clutter-breaking work has seen him rise through the ranks at The Coca-Cola Company, from Brand Manager on Sprite for the Middle East to now leading global creative & content for the flagship Coca-Cola brand.

He is driven by ideas that achieve results, an approach that has seen his work awarded creatively and strategically across the world.

He is Egyptian, a lover of history, BBQ, and a passionate fan of basketball, sneakers, and Hip-Hop music.