NEW YORK, USA // Jaime Weston joined the NFL in 2003 and serves as the league’s Senior Vice President of Marketing, Creative and Branding. She is the driving force for fostering a greater connection around NFL fan segments and leads the league’s advertising and brand initiatives. Weston heads fan strategy and oversees the league’s brand management and creative strategy, including serving as the managing director of the award-winning NFL Creative Department.

She is responsible for working with all 32 NFL teams, sponsors, licensees and broadcast partners to protect and grow the NFL’s brand equity, while delivering value to its partners.

Prior to joining the NFL, Weston developed the e-commerce division and brand strategy for the Susan Dell apparel brand on the heels of its first collection debut. This followed a time when she worked for Federated Department Stores on the team that launched Bloomingdales.com.

Weston’s previous experience in the apparel industry was with Ermenegildo Zegna where she directed the marketing and advertising strategy for the men’s luxury brand. She began her career in the publishing industry for serving in a variety of marketing roles at various publications including Esquire, Seventeen, Sports Illustrated and TimeOut New York. A graduate of the Georgia Institute of Technology in Atlanta, Weston was a member of the women’s volleyball team. Weston currently resides in Long Island City, New York with her family.