NEW YORK, USA // Jason has worked for Converse for over 15 years, spearheading and managing high-level brand relationships for the brand. His focus is initiating and maintaining relationships with musical artists, fashion designers and underground influencer circles and culture. Jason has been on the forefront of entertainment and influencer marketing for over two decades. He has extensive strategic marketing experience, overseeing brand collaborations with musical artists and fashion designers and leading agencies, events and special projects.
In 2018 Jason started cult workout brand Y,IWO aka Yeah, I Work Out. Y,IWO launched at Dover Street Markets worldwide, with a feature in Vogue. He is the brainchild and Creative Director for Y,IWO and the brand has collaborated with Gold’s Gym, Ace Hotel, Russell Athletic and is now sold in PacSun and other retailers around the world.
Jason lives in NYC and loves working out, music, food, travel and photography.