Film Technique: Copywriting
Jean-François Bouchet
Senior Copywriter
DDB Paris
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Jean-François Bouchet

PARIS, FRANCE // J-F’s career spans over 22 years, mostly spent at Tbwa, Y&R and currently DDB. He has been lucky enough to work on many great brands. He has won something like 200 awards.

He has never understood why jury members always talk about themselves in the third person, but he honours traditions.

And he is the lucid author of the shortest juror autobiography ever written in ad festivals.

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