DETROIT, USA // Jeevak brings energy, passion & curiosity to his role as VP of Strategic Growth at Sundberg-Ferar: a full service Industrial Design Studio supporting the product and vehicle industries, since 1934.

He is proud to be an industrial designer and also earned his EMBA, to comprehend and correctly position the discipline of design in the entire arc of business design, to prudently leverage the impact of design – products, services, experiences and systems.

He relentlessly rallies for the alignment and optimal inclusion of end user’s un-met needs, unspoken wants and un-articulated desires to the crafting of the value proposition to generate significant sustainable business growth.

He is actively involved as a volunteer in raising the awareness and importance of ID in the everyday world and lectures in design & business schools. He has served on the board of IDSA.org for two terms and been a conference chair for numerous design conferences.

He enjoys taking his two notoriously curious kids on bird watching safari and camping, loves origami and owns more shoes than his wife.