NEW YORK, USA // Jeffrey Swierk is progressive, award-winning, and results drivensenior global marketing & sponsorship leader withproven success creating and launching innovative marketingcampaigns, delivering results globally in consumer centric,blue chip environments.
Beginning in 2013, Jeffrey Swierk began a seven year tenurefor Mastercard. First, as the Vice President US ConsumerMarketing & Emerging Technology lead where he authoredthe marketing strategy for all emerging technology, digitalpayments and Priceless passion verticals and then, mostrecently, as the North American Sponsorship & Marketinglead where he was promoted to improve brand andcommercial results of the sponsorship marketing function by implementing an excitingnew vision that established a strategic approach across all B2B and B2C sponsorshipplanning and activation.
Swierk Identified appropriate sponsorship and event activationsthat aligned with the regional and global business strategy; negotiated rights andactivated partnerships across music, esports, culinary, film, fashion, and arts & cultureincluding: The Grammy Awards, The Jonas Brothers, Gwen Stefani, Justin Timberlake,Beyonce, Camila Cabello, Demi Lovato, One Republic, Carrie Underwood, TheChainsmokers, Dua Lipa, League of Legends, Priceless:The Restaurant, Chef MarcusSamuelsson, Chef JJ Johnson, Sommelier Belinda Chang, New York City Wine & Food,South Beach Wine & Food, Pebble Beach Food & Wine, NY Botanical Garden, CarnegieHall and the NYC Ballet to name a few.
In 2008 Swierk served as the Chief Strategist/Marketing Technopologist at The StrategyDept. an interactive agency that connects brands to consumers by fusing marketinginnovation with technology via Web 2.0, mobile phone and social media marketingtechniques. In this role Swierk oversaw the development of all interactive strategy, userexperience, and technical execution across all agency accounts.
In 2006 Swierk was recruited by MTV Networks to serve as the Vice President ofMarketing for The N, a Nickelodeon Kids and Family Network targeting teens where hewas charged with the overall definition, conception and implementation of the network’sU.S. marketing strategy and initiatives.
He was the brain-child behind some of thenetwork’s marketing milestones including the first-ever live, teen verbal mashup, a townhall meeting with the casts of multi Tony award-winning Broadway musical SpringAwakenings and The N’s hit teen drama Degrassi, that was webcast on AOL Red. Theevent hosted by Rosie O’Donnell and actor Zach Braff, focused on the issues that teensface throughout a century. Swierk also implemented and executed cutting-edge,solution-based marketing campaigns across all media platforms with an emphasis on themobile and digital fronts that were ground-breaking for the network.
Prior to joining The N, Swierk was a Partner at Seed Communications, a full-serviceinteractive marketing and advertising agency whose core competency focused on thedevelopment of 360-degree, multi-screen campaigns that specialized in experientialmarketing and multi-dimensional consumer experiences. The agency’s client rosterincludes Vonage, Carol’s Daughter, Gen Art, Davidoff Cool Water, ESPN Mobile, MTV,Reebok, T-Mobile and Ubisoft. In addition, Seed Communications published Inkedmagazine, the first lifestyle magazine with a focus on tattoos where Swierk also servedas the magazine’s Publisher.
In 2002, Swierk made the move to the Nu America Agency, a Harlem-based advertisingand experiential marketing agency that specialize in the youth and urban markets.Additionally, Nu America is the home to Harlemwood Publishing, the publisher of Uptownmagazine, which caters to the nations urban elite.
Swierk provided senior counsel to theagency’s CEO on the creation and implementation of strategic national and regionaladvertising, marketing and branding initiatives for such clients as Tommy Jeans, Oster/Sunbeam, Pepsi, Ralph Lauren Center for Cancer Care and Prevention among others.He also developed integrated marketing programs that created added value forHarlemwood’s clients and advertisers as well as extend the Uptown magazines marketpenetration.
Swierk officially began his marketing career in 1993 as an intern for legendary recordlabel, Uptown Records. He then transitioned to Loud Records/The Steven RifkindCompany, a division of Loud Records; a company also credited for the invention of the“street team” concept, a concept that has since been adopted by agencies andcompanies around the world. At SRC, Swierk was responsible for cultivating and signingover $2 million dollars in urban marketing sponsorships and promotions (at a time where“Urban” was not yet considered mainstream) with corporate powerhouses Nike, ESPNThe Magazine and Pepsi among others.
Throughout his tenure at Loud, SRC, Swierk became the Head/Senior Director ofMarketing and Advertising for the label that was home to some of Hip Hop’s mostinfluential and significant artists among them Mobb Deep, Wu-Tang Clan and the late BigPun.
In 2000, Swierk left Loud Records to ride the dot.com wave at hookt.com, the ultimatedestination for everything Hip Hop. As the Vice President of Marketing and Promotions,Swierk was charged with the development and execution of all national on and off-linemarketing, advertising and publicity campaigns for Hookt.com, Hookstore.com,Eminem’s SlimShadyWorld.com as well as all Sean Combs, Bad Boy Entertainment onlineproperties.
Music called once more and Swierk joined JCOR Entertainment, a division of UniversalMusic Group as the company’s Vice President of Marketing. He was responsible forconceptualizing and executing all online and offline marketing, advertising and publicitycampaigns as well as charged with all creative direction, artist development and labelbranding initiatives. In its first year, JCOR achieved $20 million in billings.
A graduate of Long Island University/C.W. Post College, Swierk resides with his wifeLiane, a public relations executive and their son Derek in Westchester County, NY.