SANTA MONICA, USA // Jenny Wall is SVP, Head of Marketing, at Hulu. She is responsible for strategy and implementation across the Hulu brand, acquisition, and retention channels as well as communications, content, consumer insights and creative. Prior to joining Hulu, Jenny spent a year and a half at Netflix leading the global creative team where she spearheaded the “Watch Responsibly” brand campaign along with launch campaigns for the Original Series “House of Cards,” “Orange is the New Black,” “Arrested Development,” and “Hemlock Grove.” Before joining Netflix, Jenny spent three years as Chief Marketing Officer of the entertainment agency BLT Communications creating 360° campaigns for television, films and brands. From 2004-2009, Jenny ran the Interactive Division at Crew Creative, while spending her last year there as President of the agency, overseeing the Print, AV and Digital divisions. Jenny’s entertainment career began at HBO in 1995 in New York where she was part of the team that created the landmark “It’s not TV. It’s HBO” campaign. She began her career at DDB Needham after graduating from Southern Methodist University in Dallas, TX.