NEW YORK, USA // As Associate Publisher, Marketing and Business Development, Jill Friedson helps craft and evolve Allure’s overarching brand strategy to fortify its beauty leadership position, value to advertisers, and new revenue streams.

Friedson secured title sponsors for the relaunch of allure.com as well as major content platforms like the Best of Beauty Pop Up Shop and the Beauty Blogger Awards across all of our print and digital properties.

She also oversees Allure’s highly profitable seal licensing business, Allure’s Beauty Box subscription program and proprietary research studies amongst the most involved beauty consumers.

Previously, she was Associate Publisher, Marketing for the launch of Domino, which swept four major industry awards and doubled rate base within 3 years.

She holds an MSA from Northwestern University and lives in New York City.