NEW YORK, USA // A self-described “Pixar addict and every-night griller,” Joan exudes friendliness, warmth, and down-to-earth support as copy queen, visual vixen, and concepting mentor to the JUICE creative troops. Don’t let that fool you, though. There’s a fiercely competitive, intensely imaginative spirit to her as well, one that powered her to super-jockdom at an early age and that today demands excellence in healthcare communication.
In her earlier days, Joan hit her stride in the consumer space writing TV, radio, and print ads for toilet paper, bottled water, potato chips, wood glue, cruise lines, and much more, picking up numerous awards along the way. For more than a decade she has been key to the renown of JUICE Pharma for its exceptional creative.
With 20-plus years of experience motivating multiple audiences in multiple mediums, across US and global markets, Joan has established herself as an expert storyteller and unparalleled creative leader.