SAN FRANCISCO, USA // John Koller is VP, Global Marketing at Twitch (Amazon), where he leads all aspects of marketing for the largest multiplayer, live streaming gaming community in the world.

He has led the organization through a period of massive growth, and helped expand the brand into numerous global territories.

Prior to Twitch, he led marketing at Sony PlayStation for the past 19 years, most recently as Vice President, Marketing, and functioned as the General Manager of the overall business, responsible for all aspects of the home console (PS4/PSVR), handhelds/mobile, peripherals, licensing, and digital gaming (digital distribution, membership/subscription service) businesses with full P&L responsibility.

He managed the launch of the highly successful PlayStation 4 in North America, which achieved the highest sales for a first day launch platform in gaming history, as well as the PlayStation VR platform.

He joined Sony in 1998 to oversee marketing for key software franchise titles and has more than 24 years of consumer marketing experience, with particular emphasis in the consumer electronics and gaming sectors.

He founded Press Start Marketing, a full service video game industry consultancy, and has previously held key marketing positions at Electronic Arts, Anheuser-Busch and the San Francisco 49ers. He also serves on the Advisory Board for Brand Innovators and Enthusiast Gaming.