ORANGE COUNTY, USA // Jon Halvorson joined Mondelēz International in 2017. In his current capacity, he is responsible for  creative agency relationships, A&C optimization, working media investments, data strategy and digital  marketing across the company’s amazing portfolio of brands including OREO, Cadbury, Milka and  Trident. Significant accomplishments include the acceleration of MDLZ’s media ROI, building the  company’s agency network strategy, developing Personalization @ Scale approach to modern marketing  and development of a world-class digital training curriculum for MDLZ’s marketers. 

Prior to Mondelēz International, Halvorson served as Global Director of Video Strategy & Operations for  Twitter. In this capacity, Jon was charged with reimagining digital video experience, revenue  optimization, and articulation of Twitter’s video value proposition. His work on developing premium pre roll solution and supporting new front events are leading contributions Jon made to Twitter’s revenue  growth.  

Former agency roles include leadership positions on Mondelēz International, P&G, General Electric, Visa,  Intel, State Farm and Eli Lilly across Publicis Media and OMD.  

In 2019, Jon was inducted into AAF’s Advertising Hall of Achievement and awarded the Jack Avrett Spirit  Award for outstanding community service. He holds an Executive MBA from University of Michigan,  where he graduated with highest honors. When he isn’t building brands, Jon can be found skiing, boxing,  lecturing at U of M or actively working on behalf of the two philanthropies that he serves on the board  of directors.