NEW YORK, USA // Jon Halvorson joined Mondelēz International in 2017. In his current capacity, he is responsible for creative agency relationships, A&C optimization, working media investments, data strategy and digital marketing across the company’s amazing portfolio of brands including OREO, Cadbury, Milka and Trident. Significant accomplishments include the acceleration of MDLZ’s media ROI, building the company’s agency network strategy, developing Personalization @ Scale approach to modern marketing and development of a world-class digital training curriculum for MDLZ’s marketers. Prior to Mondelēz International, Halvorson served as Global Director of Video Strategy & Operations for Twitter.