Creative Effectiveness
Kimberley Folkman*
Design Management/Educator
Centers for Disease Control (CDC)
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Kimberley Folkman*

ATLANTA, USA // As a visual thinking expert and communication specialist, she has provided leadership with a hybrid mix of business and creative vision to large organizations and academic institutions. Her diverse background includes leadership roles as CMO, VP of Marketing & Advertising, Director of an Arts & Culture County Office, and Creative Director. She has worked with numerous well-known global brands and developed design products for a client base that has included fortune 500 companies and celebrity clientele.

Currently, her expertise and leadership support includes design management and communications for Centers for Disease Control (CDC). Dr. Folkman has won multiple awards surrounding her design and brand guidance for visual communications and team awards while at CDC. She has also spearheaded her teams to receive international design and innovation awards. As a left-brain, right-brain hybrid professional, Kimberley has demonstrated a good mix of creative and business expertise in corporate, academic, and government arenas.

Kimberley has also taught at various universities and colleges for over 20 years, leading her graduate and undergraduate students to win more than 65 awards for integrated advertising and design campaigns. She has taught best practices for advertising, graphic design, brand strategy, public relations, and marketing. Traveling to more than 70+ countries and six continents has also provided Kimberley with a unique global design and business perspective.

She is a valued conference presenter, and has published articles, moderated workshops in visual thinking, graphic design, advertising, data visualization, and marketing. Her primary concentration and research are in the areas of visual thinking, creative strategy, and visual communication.

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