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Kristen Naiman
VP of Brand Creative
Kate Spade
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Kristen Naiman

NEW YORK, USA // Kristen Naiman, is the Vice President of Brand Creative at Kate Spade, where she is responsible for creating the voice of the brand through seasonal print and film campaigns, branded content, fashion shows, digital, ecommerce, event and in-store experience.

She directs and leads a team of art directors, graphic designers, 3D designers, stylists, writers and producers to execute and ensure consistent brand messaging across all branding platforms.

Prior to joining Kate Spade, Kristen spent seven years at Isaac Mizrahi, first as Fashion Director and then as Vice President Creative Director where she was responsible for establishing the brand voice and seasonal point of view for both product design and marketing creative. She lead a team of concept, apparel and accessories designers, CAD artists, art directors and stylists for the couture and ready to wear collection. In addition, Kristen was responsible for the creative direction of a licensing portfolio consisting of 30 partners across apparel, accessories, home, men's and children's.

Kristen began her career as a fashion stylist shooting for Harper’s Bazaar, Teen Vogue, In Style, Paper, Nylon, New York Times Magazine, Domino, Spin, Rolling Stone and Index among others and has consulted for brands such as Gap, Madewell, and Liz Claiborne.

Kristen is a founding partner of Apiece Apart, a luxury lifestyle brand of elevated basics that marry the classic and modern. Apiece Apart is sold at better retailers such as Saks Fifth Avenue, La Garconne, Bird and Totokaeo.

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