NEW YORK, USA // Kristin McHugh is the Senior Vice President, Chief Brand Officer at Verizon, where she oversees Verizon’s world-class brand marketing, marcom and creative across the enterprise, including consumer, business and brand. In this role, Kristin is responsible for bringing the iconic brand’s story to life through innovative marketing strategies that build an emotional connection with customers and drive business results.

Kristin is a seasoned marketing leader with more than 25 years of industry experience. She has held various leadership positions in Verizon’s marketing organization, including roles leading creative, marketing strategy, sponsorships, social media and brand management.

Throughout her 11-year career at Verizon, Kristin has spearheaded campaigns that have elevated the brand and showcased the power of Verizon’s network, tapping into key cultural moments through strategic partnerships with the NFL, Live Nation, Apple and Disney, among many others. In 2023, she was named to the Adweek 50 and elected to the Association of National Advertisers board of directors.

Before joining Verizon, Kristin held leadership roles at agencies such as McCann Erickson and Y&R driving advertising and marketing programs for the industry’s most influential brands. Kristin graduated from Villanova University and has her MBA from NYU Stern School of Business. Kristin lives in New Jersey with her husband and amazing daughter who keeps Kristin on her toes at all times.